Start to make a research or questionnaire
Take a look at your market. In here means parents to find out what types of daycare that they want. Mostly, parents will demand for quality and safety. However, you can start with scheduling various learning activity to support children development. It can be your beginning to brand your daycare. Keep your main goal into safety, health and children developmental stages achievement. Another way to brand your daycare is by offering more affordability and comfort like less staff turnover.
Learn from your competitor
Sometimes, you need to learn from your competitor since you cannot simply figure out everything by yourself. Start with take a look at daycare programs around your area. Review on the other daycare hours and rates will make you easier to brand your daycare. I do not suggest you to do price war but at least it is important to make comparison with others. Be creative and find more creative ideas to brand your daycare among others.
Get the license for your daycare
National Association of Child Care Resource & Referral Agencies stated that not all of state requires license for daycare provider. If you can get license even though the state do not require it then you can get stronger brand for your daycare. Do not forget to do some background check for your employees to make parents feel more secure. Safety is the main focus of parents. If you can provide safety then you will be easier to brand your daycare.
Make short statement to brand your daycare
It is important to brand your daycare with simple sentences that reflect your core values. Tagline should express your concept that makes you different with other daycare. You may also create your own logo to make people easier to recognize your daycare among other competitor. Branding your daycare is not only possible to achieve by pricing. Make parents see your curriculum, learning method and safety support as best brand for your daycare.